Amadeus is the world's leading travel technology provider, developing software that powers airlines, hotels, and travel agencies globally and serving millions of users every day.

The Event Tracking Documentation Challenge 

If you've ever worked with analytics events, you know the familiar scenario: spreadsheets with hundreds of rows of event names, properties, and descriptions that need to be maintained and aligned across teams. Finding the right event name often involves searching through multiple sources, followed by team discussions to align on the exact tracking needs. It's the reason why accessing and using product analytics tools feels like solving a puzzle - finding the right event name becomes a treasure hunt through an endless maze of cells and tabs, followed by MS Teams pings and screenshots of what you are actually trying to find… 

As in pretty much any other large organisation, this is the standard. Enter Kalina, the Amadeus UX Analytics Specialist who's been leading the charge for data-driven design for Amadeus Cytric, a corporate travel and expense management platform, one of the world's largest travel technology companies. Like many other analytics employees, she found herself drowning in tracking spreadsheets and stakeholder meetings, wondering if there had to be a better way. 

The traditional spreadsheet documentation process was quite time-intensive. I was looking for ways to make it more efficient", recalls Kalina, thinking back to when creating tracking plans took up a big chunk of her work week. "At Amadeus, we're always looking for innovative ways to stay ahead of the curve, and Glazed seemed like something worth trying out.

The Industry Challenge: A week in the life of event tracking 

It's Monday morning. Kalina sits down at her desk, tackling the detailed process of creating and documenting the tracking plan for a new webpage. This industry-standard process typically involves multiple meetings with developers, PMs, and researchers to align on tracking requirements. By Wednesday the following week, she would have created a comprehensive Confluence page with 50+ events and supporting screenshots. Afterwards, developers would need another week to implement the front-end tracking events.  

This has been the norm, not just at Amadeus, but at pretty much any other large organisation working with digital products. A problem the founders of Glazed have experienced first-hand while working at fintech, and the reason they set up to build Glazed: to automate as much as possible in order to free valuable time that can be reallocated to more meaningful work. 

"Glazed has streamlined much of my manual tasks, unlocking more time to focus on understanding our users and improving our products."

The Solution: A Picture is worth 1.000 words 

As pioneers of data-driven UX within Amadeus, Kalina's team knew that understanding user behaviour was crucial for building better user experiences. But they needed a way to get there without the documentation overhead. The ideal solution needed to: 

• Make tracking documentation visual and intuitive  
• Speed up implementation times  
• Get everyone literally on the same page 
• Bridge the gap between qualitative and quantitative insights 

That's when Kalina discovered Glazed. The platform's visual approach to linking design elements with event tracking documentation transformed their process, especially after integrating with Figma's Dev Mode. a developer-focused interface for inspecting and navigating designs. It facilitates streamlined collaboration between developers and designers, reducing the friction between them. 

"I've tried many tracking documentation tools, but Glazed is in a different league entirely."

The Results: Unlocking valuable time resources 

The impact on Kalina's team was immediate and essential: 

Efficiency Gains: 

• Freeing up to 48 hours per sprint to focus on the product 
• Reducing time to create tracking docs  
• Reducing Developer implementation time 

Process Improvements: 

• Streamlined stakeholder alignment meetings 
• Developer handoff reduced  
• Seamless tracking instrumentation from Figma designs 
• Fewer bugs thanks to crystal-clear event trigger rules 

Strategic Benefits: 

• Better sprint planning and resource allocation 
• Increased focus on KPI analysis instead of maintenance 
• Enhanced data culture across teams 
• Improved cross-team collaboration and communication  

"Now we can focus on what matters most, unlocking new insights about our users"

These efficiency gains not only translate into significant cost savings but also provide Amadeus with a competitive edge through faster time-to-market for new features with a focus on user needs, higher team productivity and job satisfaction. 

"It's all about understanding the story behind the data by combining quantitative insights with qualitative research. That's when we get the full picture of our users' needs." 

Leading the Change 

Being first isn't always easy, but Kalina and her team are showing what's possible when you combine the right tools with the right mindset. As the pioneers of modern analytics tools within Amadeus, they're setting new standards for data-driven UX design inside their enterprise environment, leveraging user insights and building better products which drive customer happiness and business growth. 

"It's exciting to see other teams' reactions when we show them what's possible with proper analytics. People are starting to care more about tracking as they see data not just as numbers, but as a way to build better products." 

Looking Forward 

For enterprise teams, the industry standard approach to creating and maintaining tracking documentation has long been a challenge. Forward-thinking organisations like Amadeus are gaining a significant advantage by becoming early adopters of innovative solutions like Glazed. This early adoption translates into measurable benefits:  

• Higher team productivity 
• Faster time-to-market  
• Improved resource utilisation  
• Clear differentiation from competitors still using traditional methods  

As the travel technology landscape becomes increasingly competitive, individual pioneering contributors like Kalina and Amadeus's commitment to innovation and efficiency continues to set them apart, enabling them to build better products while optimising valuable resources.